Hyperreality: A state in which images, and simulations, take on more reality than the state they represent, so that the distinction between reality and representation is no longer sustainable. A key thinker in this area is Jean Baudrillard.
Sunday 20 March 2011
Mediation: Key Word
Mediation: The process by which a Media text represents an idea, issue or event to us. It suggests the way in which things undergo change in the process of being acted upon by the media.
Catharsis: Key Word
Catharsis: To purify or cleanse yourself by releasing emotions or feelings. For example, in relation to video games, the question is whether playing a violent game releases pent-up and frustration, which in turn makes a person Less likely to be violent or angry in the ‘real world’.
Moral panic: Key Word
Moral panic: Exaggerated media response to the behaviour of a social group. Stanley Cohen
Web 2.0: Key Word
Web 2.0: A response to web 2.0, proposed by Gauntlet (2007), in which the role of the online user-generated content and sharing is seen as fundamental to how we understand media audiences.
Meme: Key Word
Meme: An idea or creative item that is passed on virally from person to person, to the point where lots of people know about it and are talking about it.
Stereotype: Key Word
Stereotype: A blunt, overstated representation of a type of person that is usually negative.
Connotations: Key Word
Connotations: The cultural meanings brought to a sign or symbol by the person/people interpreting it. In other words the associated meanings.
Anchorage: Key Word
Anchorage: The ‘pinning down’ of the meaning of an image by text.
This is particularly useful when talking about tabloid newspaper reports where a headline or caption is placed next to an image.
For example: when the footballer Eric Cantona rushed at someone in the stands with a Kun Fu style kick, the photograph appeared in the tabloids the next day with the headline “Shit Hits Fan”. Clearly representing Cantona as the aggressor.
Subjective: Key Word
Subjective: a subject's perspective, particular feelings, beliefs, desires or discovery made from information pertaining to a personal experience.
For example tabloid newspapers tend to use emotive language. Also connections to moral panic here.
Objective: Key Word
Objective: an impartial, unbiased attitude. More common in the quality press (broadsheets such as The Guardian, The Times, The Independent, The Telegraph.)
Hegemony: Key Word
Hegemony: this is the political, economic, ideological or cultural power exerted by a dominant group over other groups. This does not relate to brute force, it more accurately suggests how a population allow a dominant group to take control.
Realism: Key Word
Realism: representation by the media of situations or ideas in a way that seem real. British film is particularly famous for realism in film. The style of filming and acting.
Verisimilitude: Key Word
Verisimilitude: is the quality of realism in something (such as film, literature, the arts, etc). How authentic it is.
Tuesday 1 March 2011
BUILD A BIG SANDWICH
Below is a visual representation of how your should alternate between example and opinion to optimise your chances of writing a thorough response.
Writing frame for G325 from Julian McDougall
Writing frame for G325 from Julian McDougall
G325 Sample Writing Frame (Collective ID)
Please note this is generic and is not a direct response to a specific exam question, so candidates will need to adapt this.
Start with quote, paraphrase, critique on identity, representation, media.
Identity is complex. The relationship between collective identity and media representation is not straightforward. In this answer I will discuss this complicated relationship in relation to (CANDIDATE'S FOCUS - ONE GROUP ACROSS MEDIA OR TWO GROUPS OR MORE, OR CONTRASTING EXAMPLES).
For each example / study, quote, paraphrase, critique is now applied to the material researched. One example from more than 5 years ago is included. Textual analysis is ALWAYS connected to theories of representation and / or identity. These theories can be from any time period but the majority of the examples used for discussion must be from within 5 years.
Next, connections are made between the examples / contrasts are discussed.
Finally, a conclusion is offered which goes back to the start - the complicated relationship between identity and media representation. A prediction for what the future will hold is included here.
To secure high marks, all of the above is accompanied by referencing (when an author is mentioned, their name and year of the book / article / web material is given in brackets after the FIRST mention).
Please note this is generic and is not a direct response to a specific exam question, so candidates will need to adapt this.
Start with quote, paraphrase, critique on identity, representation, media.
Identity is complex. The relationship between collective identity and media representation is not straightforward. In this answer I will discuss this complicated relationship in relation to (CANDIDATE'S FOCUS - ONE GROUP ACROSS MEDIA OR TWO GROUPS OR MORE, OR CONTRASTING EXAMPLES).
For each example / study, quote, paraphrase, critique is now applied to the material researched. One example from more than 5 years ago is included. Textual analysis is ALWAYS connected to theories of representation and / or identity. These theories can be from any time period but the majority of the examples used for discussion must be from within 5 years.
Next, connections are made between the examples / contrasts are discussed.
Finally, a conclusion is offered which goes back to the start - the complicated relationship between identity and media representation. A prediction for what the future will hold is included here.
To secure high marks, all of the above is accompanied by referencing (when an author is mentioned, their name and year of the book / article / web material is given in brackets after the FIRST mention).
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