Monday, 10 January 2011

key word: Terminology for Section B essay

Glossary of Media Terminology: Section B – Media and Collective Identity


Hyperreality: A state in which images, and simulations, take on more reality than the state they represent, so that the distinction between reality and representation is no longer sustainableA key thinker in this area is Jean Baudrillard.

Mediation: The process by which a Media text represents an idea, issue or event to us. It suggests the way in which things undergo change in the process of being acted upon by the media. 

Catharsis: To purify or cleanse yourself by releasing emotions or feelings. For example, in relation to video games, the question is whether playing a violent game releases pent-up and frustration, which in turn makes a person Less likely to be violent or angry in the ‘real world’.

Moral panic: Exaggerated media response to the behaviour of a social group. Stanley Cohen.

Web 2.0: A response to web 2.0, proposed by Gauntlet (2007), in which the role of the online user-generated content and sharing is seen as fundamental to how we understand media audiences.
  
Meme: An idea or creative item that is passed on virally from person to person, to the point where lots of people know about it and are talking about it.

Stereotype: A blunt, overstated representation of a type of person that is usually negative.

Connotations: The cultural meanings brought to a sign or symbol by the person/people interpreting it. In other words the associated meanings.

Anchorage: The ‘pinning down’ of the meaning of an image by text.
This is particularly useful when talking about tabloid newspaper reports where a headline or caption is placed next to an image.
For example: when the footballer Eric Cantona rushed at someone in the stands with a Kun Fu style kick, the photograph appeared in the tabloids the next day with the headline “Shit Hits Fan”.  Clearly representing Cantona as the aggressor.

Subjective: a subject's perspective, particular feelings, beliefs, desires or discovery made from information pertaining to a personal experience.
For example tabloid newspapers tend to use emotive language. Also connections to moral panic here.

Objective: an impartial, unbiased attitude. More common in the quality press (broadsheets such as The Guardian, The Times, The Independent, The Telegraph.)

Ideology: a set of values of beliefs

Hegemony: this is the political, economic, ideological or cultural power exerted by a dominant group over other groups. This does not relate to brute force, it more accurately suggests how a population allow a dominant group to take control.  

Zeitgeist: literally means ‘spirit of the times’. Relates to current trends.
Realism: representation by the media of situations or ideas in a way that seem real. British film is particularly famous for realism in film. The style of filming and acting.
 
Verisimilitude: is the quality of realism in something (such as film, literature, the arts, etc). How authentic it is.

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