Monday, 10 January 2011

key word: Terminology for Section B essay

Glossary of Media Terminology: Section B – Media and Collective Identity


Hyperreality: A state in which images, and simulations, take on more reality than the state they represent, so that the distinction between reality and representation is no longer sustainable.  A key thinker in this area is Jean Baudrillard.

Mediation: The process by which a Media text represents an idea, issue or event to us. It suggests the way in which things undergo change in the process of being acted upon by the media. 

Catharsis: To purify or cleanse yourself by releasing emotions or feelings. For example, in relation to video games, the question is whether playing a violent game releases pent-up and frustration, which in turn makes a person Less likely to be violent or angry in the ‘real world’.

Moral panic: Exaggerated media response to the behaviour of a social group. Stanley Cohen.

Web 2.0: A response to web 2.0, proposed by Gauntlet (2007), in which the role of the online user-generated content and sharing is seen as fundamental to how we understand media audiences.
  
Meme: An idea or creative item that is passed on virally from person to person, to the point where lots of people know about it and are talking about it.

Stereotype: A blunt, overstated representation of a type of person that is usually negative.

Connotations: The cultural meanings brought to a sign or symbol by the person/people interpreting it. In other words the associated meanings.

Anchorage: The ‘pinning down’ of the meaning of an image by text.
This is particularly useful when talking about tabloid newspaper reports where a headline or caption is placed next to an image.
For example: when the footballer Eric Cantona rushed at someone in the stands with a Kun Fu style kick, the photograph appeared in the tabloids the next day with the headline “Shit Hits Fan”.  Clearly representing Cantona as the aggressor.

Subjective: a subject's perspective, particular feelings, beliefs, desires or discovery made from information pertaining to a personal experience.
For example tabloid newspapers tend to use emotive language. Also connections to moral panic here.

Objective: an impartial, unbiased attitude. More common in the quality press (broadsheets such as The Guardian, The Times, The Independent, The Telegraph.)

Ideology: a set of values of beliefs

Hegemony: this is the political, economic, ideological or cultural power exerted by a dominant group over other groups. This does not relate to brute force, it more accurately suggests how a population allow a dominant group to take control.  

Zeitgeist: literally means ‘spirit of the times’. Relates to current trends.
Realism: representation by the media of situations or ideas in a way that seem real. British film is particularly famous for realism in film. The style of filming and acting.
 
Verisimilitude: is the quality of realism in something (such as film, literature, the arts, etc). How authentic it is.

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